Dec 18, 2009

Prudential Indonesia

Established in 1995, PT Prudential Life Assurance (Prudential Indonesia) is a subsidiary of Prudential plc, a leading international financial services group from the United Kingdom that has more than US$ 510 billion of funds under management, catering to more than 21 million customers worldwide (as at 30 June 2008). Combining Prudential's global experience in life insurance for more than 160 years with knowledge of local customs and businesses, Prudential Indonesia is committed to develop its business in Indonesia.

Since launching our first unit-linked (life insurance combined with investments) product in 1999, Prudential Indonesia has been a market leader of this particular product in Indonesia. Prudential Indonesia also offers a variety of products and services that are designed to fit and accommodate the needs of its customers.


As at 30 June 2008, Prudential Indonesia has 6 sales offices (in Jakarta, Medan, Surabaya, Bandung, Denpasar and Semarang) and 146 agency offices (throughout many parts of Indonesia including, Jakarta, Surabaya, Medan, Bandung, Yogyakarta, Batam and Bali). Prudential Indonesia has a network of more than 54,000 agents, serving more than 596,000 customers.

Various awards were given to Prudential Indonesia over the years, including in 2007 :
  • Achievement Award for 5-time successive Best Life Insurance Company awards from Investor Magazine
  • Best Life Insurance Company in the category of assets above Rp 5 trillion from Investor Magazine
  • Best Life Insurance Company from Bisnis Indonesia daily
  • An "Excellent" grade and highest-ranked in the life insurance companies with gross premiums of above Rp 1 trillion category from InfoBank Magazine
  • Best Call Centre in the Life Insurance category from Marketing Magazine
  • Best Achieving Total Customer Satisfaction from SWA Sembada Magazine
and in 2008, up to August:
  • Biggest and Most Active Islamic Life Insurance from Karim Consulting* Best Service Quality in the Life Insurance Category from Marketing Magazine
  • Indonesia's Most Admired Company (IMAC) from BusinessWeek Magazine
  • Best Life Insurance Company in the category of assets above Rp 7.5 trillion from Investor Magazine
  • An "Excellent" grade and highest-ranked in the life insurance companies with gross premiums of above Rp 1 trillion category from InfoBank Magazine

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